SEO is important because it increases a website's visibility in search engines, brings more organic traffic and builds credibility. It also helps improve user experience and offers a competitive advantage.

Having social networks is good because they increase your company's reach and visibility, allow direct communication with customers and build a community around your brand. They are a great tool for getting feedback, sharing news and promoting products or services. Social networks also promote credibility and can increase traffic to your website.

Email marketing is useful because it allows direct and targeted communication with customers. It helps to build long-term relationships, increase loyalty and keep customers informed about news, promotions or special offers. Plus, it is cost-effective, easy to measure and allows for content personalisation, which can improve engagement and conversion rates.

In marketing, a conversion is the moment when a website visitor or recipient of a marketing message takes a desired action. This could be buying a product, signing up for a newsletter, filling out a contact form, downloading an e-book or clicking on a specific link. Conversion is therefore the goal of a marketing campaign and its success is often measured by the ratio of visitors who take this action to the total number of visitors, which is called the conversion rate.